Witches Craft

Witches Craft is a conceptual craft beer company that draws inspiration from mythology, the supernatural, and witchcraft. The design approach I took evokes a sense of intrigue, and craftsmanship through the use of intricate details, dark and moody colour palettes, and mystical symbols. Combining these elements into the logo, packaging, print advertisements and apparel design, have created a cohesive and recognizable presence, which can be used in future design elements. I 

 

Using such distinctive visual characteristics makes the design stand out amongst other beer companies, and target a specific demographic, overall, encouraging consumers to want to buy the product.