Orbit

Orbit is a conceptual music festival brand inspired by themes of space, movement, and an “out of this world” experience. The visual system uses a predominantly blue colour palette, star patterns, and flowing, groovy line work to evoke a sense of other-worldy energy and interconnection. Handcrafted graphics are utilized on key assets such as the event passes, the website landing page, merchandise, and promotional materials, which results in a cohesive and immersive company identity. The design displays a balance between aesthetic and practicality, adopting an established visual language that elevates the festival experience, while also building a distinct and memorable identity.