Sexual Health Campaign
MIDDLE-SEX LONDON HEALTH UNIT
This illustrated campaign was created for the Middlesex-London Health Unit to make conversations around sexual health feel more open, approachable, and less intimidating for teens and post-secondary students. Using bright colours, playful illustrations, and humour, the designs capture attention while exploring relatable, real-life scenarios through expressive, story-driven visual metaphors. The lighthearted tone helps break down stigma and encourages curiosity, making topics like STI prevention and protection easier to understand and engage with. Across different formats, the campaign balances fun with clear, accessible messaging, promoting available services while fostering a sense of comfort, trust, and confidence in making informed choices about sexual health.
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